Urban Outfitters Comes to The Fashion Show

Urban Outfitters is opening a new store in the Fashion Show Mall Las Vegas. The store will be next to the new Macy's Mens store in the upper level of the mall.

Chloe Jade Green for Topshop

Chloe Jade Green, daughter of the owner and CEO of Topshop is following in her fathers footsteps. Her line of shoes and accessories.

The collection is punk and boho inspired items that reflects Chloe's style. 

Trash and Vaudeville

Eclectic and Punk store design.

Ralph Lauren Simplicity

Louis Vuitton April 2013

Week 11: Final Evaluation

During my time in Fundamentals of Advertising I learned lot about how advertisers perform on the job tasks and pitch ideas to companies. I think that  my final project captures ideas that we discussed throughout the quarter. I consistently arrived to class on time and contributed to the intellectual discussions. I specifically enjoyed talking about major events, trends, and influences on advertising campaigns. We talked about emerging trends  and the effects that has on us as business professionals and students. I learned a lot about what goes through a advertising personnel’s mind by watching episodes of Mad Men in class. I really learned about the importance of creating an experience for a brand. We talked about the customer not buying the product, but instead they buy into the feeling it gives them. Although some of my tweets were late I did my best to stay on track and keep up with the course work. I completed every single blog post on time and with what I think is my best effort. My creative content for my final project I feel shows my creative superior work. Instead of just creating a plan for a commercial I did that plan and then also filmed the full commercial. The syllabus states “A grade of “A” represents superior work that goes above and beyond the requirements of the course. “A” work shows creativity and insight. Overall I thought this class was a good experience and I will take away a lot from what we talked about in class to my future career.  I feel that I did well in the class and successfully completed the required material. A grade of “B” represents good, solid work with clear improvement over the duration of the course. “B” work meets all course requirements.” 

Week 10 EOC: What Makes a Good Campaign

For my creative content I chose to do a magazine ad campaign and commercial. The commercial will feature myself on a hot sunny day in my house dreaming of a perfect vacation. In the travel magazine I will see a beautiful picture of Hawaii and then a Nixon ad that says our tag line “ Every second counts, explore on Nixon’s time.” This starts the dialogue between the brand and consumers. I will then grab my Nixon watch and see that I am running late to reach my perfect vacation. I will rush out the door with skateboard at hand and ‘skate’ to Hawaii. The commercial is interesting and is distinctive to the brand. Nixon focuses on extreme sports, skateboarding being one of the major ones. The concept fits in well with the brand’s already existing ads. Nixon has one commercial out and it just features the team’s athletes not really doing anything. This promotes action, foundation, movement, and most importantly: a story. It will start a conversation in pop culture. People will say, “remember that commercial when the girl skates to Hawaii.” The advertisement highlights Nixon in a way that shows the story as well as the brands beliefs. It is in many ways an unconventional watch commercial. Most watch advertisements focus on quality and status. This however still does…the saying “every second counts, explore on Nixon’s time” would mean that Nixon is worth your time. Nixon watches are something to look at. Every second counts so explore on Nixon’s time and don’t be late for your dream vacation. The dialog between the brand and consumer does not end here. It can strike some emotion and result in action. I feel that this commercial is entertaining, influential, and sparks curiosity in the eyes of the viewer to either purchase a Nixon watch or go learn more about them.