Week 10 EOC: What Makes a Good Campaign

For my creative content I chose to do a magazine ad campaign and commercial. The commercial will feature myself on a hot sunny day in my house dreaming of a perfect vacation. In the travel magazine I will see a beautiful picture of Hawaii and then a Nixon ad that says our tag line “ Every second counts, explore on Nixon’s time.” This starts the dialogue between the brand and consumers. I will then grab my Nixon watch and see that I am running late to reach my perfect vacation. I will rush out the door with skateboard at hand and ‘skate’ to Hawaii. The commercial is interesting and is distinctive to the brand. Nixon focuses on extreme sports, skateboarding being one of the major ones. The concept fits in well with the brand’s already existing ads. Nixon has one commercial out and it just features the team’s athletes not really doing anything. This promotes action, foundation, movement, and most importantly: a story. It will start a conversation in pop culture. People will say, “remember that commercial when the girl skates to Hawaii.” The advertisement highlights Nixon in a way that shows the story as well as the brands beliefs. It is in many ways an unconventional watch commercial. Most watch advertisements focus on quality and status. This however still does…the saying “every second counts, explore on Nixon’s time” would mean that Nixon is worth your time. Nixon watches are something to look at. Every second counts so explore on Nixon’s time and don’t be late for your dream vacation. The dialog between the brand and consumer does not end here. It can strike some emotion and result in action. I feel that this commercial is entertaining, influential, and sparks curiosity in the eyes of the viewer to either purchase a Nixon watch or go learn more about them.