My commercial is a short montage of a passage of time. "Montage also can be used to illustrate the passage of time, though many think it tends to fragment spatial unity" (127). The story line takes you from Las Vegas to California in one short commercial. You get to really explore with Nixon with this ad. The music even fits the theme of travel and talks about leaving to a new place. "An online ad campaign is usually short-lived; it either delivers a message, entertains, or informs. Online ad campaigns could be used to drive visitors to a platform, which is an online media destination that people integrate into their lives and come back to again and again." (227). The travel is an interacion with the customers as well. “Create interaction between our brand and our customers."(227). The act of getting up and skating to a different state is interesting and grabs the viewers attention. Every second counts, explore on Nixon’s time.
Wednesday, February 27, 2013
Creative Content
My commercial is a short montage of a passage of time. "Montage also can be used to illustrate the passage of time, though many think it tends to fragment spatial unity" (127). The story line takes you from Las Vegas to California in one short commercial. You get to really explore with Nixon with this ad. The music even fits the theme of travel and talks about leaving to a new place. "An online ad campaign is usually short-lived; it either delivers a message, entertains, or informs. Online ad campaigns could be used to drive visitors to a platform, which is an online media destination that people integrate into their lives and come back to again and again." (227). The travel is an interacion with the customers as well. “Create interaction between our brand and our customers."(227). The act of getting up and skating to a different state is interesting and grabs the viewers attention. Every second counts, explore on Nixon’s time.
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