Wednesday, January 16, 2013

EOC Week 2: Three Examples of Questionable Ethics

Sisley is known for creating racy advertisements to promote their brand integrity. This ad is an excellent example of a questionable ethics situation. The advertisement features a woman sitting down with her legs open facing a bull ready to charge in her direction. The photograph is overly sexual and seducing and also very questionable. This ad promotes "sex", as the model is wearing almost none of their clothes. However, advertisements like this can create buzz and put a spotlight on the Sisley brand.

Nova Schin, a brand that produces non-alcoholic beer ran this ad campaign featuring a pregnant model. The ad campaign is extremely controversial and can give off the wrong idea. In the full ad it also features the words "beer belly," while the model is obviously pregnant. Some people believe that this just takes the idea way too far. 

 Gilly Hicks is a lifestyle brand, sharing close ties with its cousin brand Abercrombie & Fitch. This controversial ad pictures a male model holding a book with the title "Gilly Hicks Girls 101." The cheeky ad is very similar to other Gilly Hicks promotions. However, the young model  appearing half nude makes this ad controversial. 


 

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