Wednesday, January 30, 2013

Week 4 EOC: Role of Women in Contemporary Advertising


This ad for what is seems to be Kellogg's PEP Vitamins. The advertisement portrays a housewife adorned in a cute dress and apron, with her hair done, and her handsome husband in a business suit hugging her, and exclaiming "so the harder a wife works, the cuter she looks!" 

This differs a lot from today's advertisement's featuring women. 

This advertisement is for Nike and features a women appearing strong and in control. The ad shows the shoe in performance and the women being confident in herself. I can tell she is confident because of the fierce intense look on her face. The ad also shows a few empowering terms such as "Free Yourself". The advertisement is empowering and effective for women. 


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