The slogan is a play on many different
ideas that time is priceless. Time is something that will never be regained, so
you must act now. The concept is that everything is better with a Nixon, and do
not wait to get it. Nixon is worth your time. The slogan adds value to the
watch without mentioning cost. It defines Nixon’s beliefs of looking and exploring
the little details in life, which relates to the intricate details focused on
in these watches that make them so elite. I believe that my tag line fits well with the brand and also
markets the company in a new and innovative way with a catchy twist. "Designers can employ problem finding, where
the process of sketching or making marks allows visual thinking, allows
for discovery and for staying open to possibilities during the
visual-making process—this also is called problem seeking"(40). I found that Nixon does not market the brand to its fullest potential and relies on its band of athletes to market it with attractive photos. The tag
line is simple, creative, cheeky, and memorable. It refers to the quality of
the watch without directly saying it and uses the word "explore" fun.
"In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (the value of the brand or group)" (49). Nixon is a strong player in the watch market that I believe needs a little more exposure in the form of commercials and campaigns in industry specific areas such and skate, snow, and surf. I also came up with a color concept and theme to go into the ad campaigns. I am going to do a play on the words “explore” and the phrase “every second counts.” Taking those two words I thought about what is the best way to utilize time in a fun way and I thought vacation! I came up with the concept of every second counts, never be late. Never be late for a vacation. The ad campaign and commercial will the focused on the idea of being late for your vacation. I am taking the approach of don’t be late for your vacation, get up now and just go. Do not waste your life dreaming about your perfect escape. Explore on Nixon’s time.
"In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (the value of the brand or group)" (49). Nixon is a strong player in the watch market that I believe needs a little more exposure in the form of commercials and campaigns in industry specific areas such and skate, snow, and surf. I also came up with a color concept and theme to go into the ad campaigns. I am going to do a play on the words “explore” and the phrase “every second counts.” Taking those two words I thought about what is the best way to utilize time in a fun way and I thought vacation! I came up with the concept of every second counts, never be late. Never be late for a vacation. The ad campaign and commercial will the focused on the idea of being late for your vacation. I am taking the approach of don’t be late for your vacation, get up now and just go. Do not waste your life dreaming about your perfect escape. Explore on Nixon’s time.
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