Promotion

The brand idea is, "implicit in each construct must be the following markers, which are indicators for effective promotion and potential growth" (52). I will promote my brand through t.v. commercials and pictures of my ad campaign in magazines for skating, snowboarding, and surfing. "Online marketing goes viral when people are infected by it (like a viral infection), and they spread it to others. To become infected, people have to like the content enough to share it; they must be engaged by it and want to pass it on to friends and family. What type of content do people usually find engaging?"(246). The commercials get the attention of the viewer and it can be surprising.  "The content must be entertaining. If we find it humorous, uplifting, touching, zany, surprising—something that moves us—we will forward it to our friends"(246). This commercial is theatrical it adds a sence of excitement to a boring watch commercial..Nixon is everything but boring.