The Big Idea

Every Second Counts, Explore On Nixon's Time. That has a deeper meaning that can relate to a large population. In this fast paced world we live in I think we are starting to see the impact. The saying "every second counts" can relate to everyone. "Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation. That consumer insight should be coupled with an insight into the brand," (68). The most common complaint of people is that there is not enough time in the day. Then "explore on Nixon's time" suggests that Nixon is worth your time. Nixon's high quality is still displayed in the campaign. "Drawing upon life experience may be one of the richest techniques for finding ideas. There is nothing funnier or more interesting than the actual way people do what they do," (82).  I liked the idea of every second counts so never be late and I thought wouldn't it be aweful if you are late for your vacation so the term "explore on Nixon's time" promotes the idea that you should always be on vacation. That theme is relevant in my commercial. The accessory market is changing at a fast pace. I have decided to create a campaign that is memorable but also relatable to the public.