Crest was introduced in 1955
and was first marked at Fluoristan. Fluoristan is the substance that makes up fluoride
used to fluoridate toothpaste and other dental preparations (http://medical-dictionary.thefreedictionary.com/Fluoristan).
The advertisement for Crest toothpaste is:
Dermasil is a moisturizer found in Lux dishwashing soap. It
temporarily protects and helps relieve chapped or cracked skin and also helps
protect from the drying effects of wind and cold weather (http://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?id=24862).
Teflon is a non stick adhesive added to cooking areas to
prevent it from sticking. This is an ad for Teflon non stick spray called slip
away:
Today Teflon coating still exists on pans. The cooking spray
however, is not composed of the same ingredients in Teflon, because it was
reportedly a cause of cancer [oops]. Now they use it as a hard coating only.
I really enjoyed looking at vintage ads. It teaches us how
advertising has changed and evolved throughout the times. These changes are
most likely due to a few reasons such as technology changes. The advertisements
during that time used minor visual effects and were mostly in black and white until
colored printing and film were created. They also used catchy songs a lot of
the time to advertise their product. Catchy sayings also became very popular to
memorize a product. This strategy is still used today when advertising.
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