When we left class on week 7 I had a solid idea of what to do for my
final project. I picked Nixon watches because I already know and love them. My
tag line is "Every second counts, explore on Nixon's time." When I
left class I thought more about the process and what the Nixon company already
stands for. I believe that my tag line fits well with the brand and also
markets the company in a new and innovative way with a catchy twist. The tag
line is simple, creative, cheeky, and memorable. It refers to the quality of
the watch without directly saying it and uses the word "explore" to
connect with the extreme sports tied into the brands couture.
During the week I asked a
few friends what they thought about the tag line and they all loved it. They also
thought it was well thought out and easy to remember. It leaves you hanging and
wondering what is Nixon watches all about. I also came up with a color concept
and theme to go into the ad campaigns. I am going to do a play on the words “explore”
and the phrase “every second counts.” Taking those two words I thought about
what is the best way to utilize time in a fun way and I thought vacation! I
came up with the concept of every second counts, never be late. Never be late
for a vacation. The ad campaign and commercial will the focused on the idea of
being late for your vacation. I am taking the approach of don’t be late for
your vacation, get up now and just go. Do not waste your life dreaming about
your perfect escape. Explore on Nixon’s time.
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